Paneer or Pretender? The Truth Behind Zomato’s Analogue Paneer Controversy

Food lovers in India have been served a harsh reality: the paneer on your plate may not be what it claims to be. Zomato, the food delivery and restaurant tech giant, is embroiled in a scandal over its sale of “analogue paneer,” popularly referred to as “fake paneer,” through its B2B service, Zomato Hyperpure. This revelation has left customers questioning what goes into their food and how businesses treat their trust.

As netizens voice their outrage, this controversy shines a spotlight on broader issues of food authenticity and consumer rights. But amid this chaos, it also brings us to a healthier, more transparent option that’s never “fake”—tofu. Let’s unpack the controversy, its implications, and why tofu is emerging as the honest alternative for a better plate.

The Zomato Fake Paneer Scandal

What Happened?

The controversy erupted when a user, Sumit Behal, posted on X, a social media platform, highlighting Zomato’s sale of analogue paneer to restaurants through its Hyperpure platform. He wrote,

"India loves paneer dishes, and restaurants sell fake paneer made with vegetable oils without any disclaimer. They make you believe you’re eating healthy by serving various paneer dishes over junk food." He added, "This is being sold on Zomato's website for restaurants."

This product, made from hydrogenated vegetable oils and non-dairy ingredients, was marketed as a substitute for traditional dairy paneer. While it was labeled as "analogue paneer" on the platform, it was promoted as suitable for popular dishes like tikka and gravies.

This disclosure triggered widespread backlash from consumers, many of whom felt betrayed. Customers dining at restaurants were unknowingly served analogue paneer without disclosure, which raised questions about transparency, food safety, and ethical practices in the restaurant industry.

 

Also Read: Vinamis's Origin Story

The Core Issues of the Controversy

1. Misleading Marketing Practices
   Although Zomato labeled the product correctly as analogue paneer, the lack of transparency downstream was the biggest issue. Restaurants purchasing analogue paneer rarely disclose this substitution to diners, leading them to believe they are consuming authentic, traditional dairy paneer.
2. Health Risks of Analogue Paneer
   Analogue paneer is made from hydrogenated vegetable oils that often contain trans fats. These trans fats are linked to serious health risks such as cardiovascular disease, diabetes, and obesity. For vegetarians who rely on paneer as a primary protein source, this raises significant concerns about health and nutrition.
3. Cost Over Quality
   The economic incentive for restaurants to use analogue paneer is undeniable. With analogue paneer priced at ₹210 per kg, compared to ₹450 per kg for real dairy paneer, many establishments opt for the cheaper alternative to cut costs without informing consumers.

Consumer Outrage and Social Media Backlash

Social media users quickly rallied against Zomato, accusing the company of prioritizing profits over customer health and trust. Many called it a “breach of customer trust,” demanding accountability and stricter food labeling practices.

The lack of a prompt response from Zomato has further fueled consumer frustration. As customers grow wary of dining out, this controversy has highlighted the need for transparent food sourcing and labeling practices in the foodservice industry.

Why Should You Choose Tofu Over Paneer?

Amid the uncertainty around analogue paneer and the growing concerns about food authenticity, tofu emerges as a clear, honest alternative. Here’s why:

1. 100% Authentic and Plant-Based

Unlike analogue paneer, which is filled with artificial ingredients, tofu is made entirely from wholesome soybeans. It’s natural, nutritious, and completely free of trans fats or harmful additives.

2. A Healthier Protein Source

Tofu is packed with protein, low in fat, and cholesterol-free, making it a heart-friendly and weight-conscious choice. It offers vegetarians and vegans a healthier alternative without compromising on nutrition.

3. Flavor Carrier Extraordinaire

Tofu’s neutral flavor allows it to absorb spices beautifully, making it ideal for Indian dishes like curries, gravies, and snacks. It’s a versatile ingredient that adapts to your favorite recipes.

4. Sustainability at Its Core

As a plant-based product, tofu has a significantly lower environmental impact than dairy or meat-based proteins. Choosing tofu is not just good for you but also for the planet.

Vinamis: The Real Deal for Your Plate

In a time when food authenticity is under scrutiny, we recommend you choose our flagship Vinamis Tofu over the everyday Paneer which stands out as a flagbearer of trust and quality.

• Made Fresh in India: Vinamis Tofu is crafted in India using non-GMO soybeans sourced from Vietnam, blending the best of tradition and innovation.
• Versatility You’ll Love: Whether you want creamy silken tofu for soups, firm tofu for curries, or crispy fried tofu for snacks, Vinamis offers options for every recipe.
• 100% Natural and Honest: Unlike analogue paneer, Vinamis Tofu is free from harmful additives and trans fats, ensuring you get pure, healthy protein in every bite.
• Stays Fresh for 7 Days: Vinamis guarantees freshness for up to a week, so you can enjoy top-quality tofu whenever you need it.

• You Shop. We Ship: To make it even easier to switch to a healthier lifestyle, Vinamis offers a You Shop, We Ship policy with free delivery across India. Whether you live in Chennai, Delhi, or a small town in between, Vinamis ensures its premium soy products reach your doorstep without added costs.

Also Read: How Vinamis Tofu Powers You With Nutrients that Paneer Can't

Choose Honest, Choose Better

The fake paneer controversy reminds us of the importance of transparency and quality in the food we eat. With Vinamis Soy Milk, Firm Tofu, Silken Tofu, Fried Tofu and Tofu Pudding, you can ditch the pretenders and embrace an authentic, healthy, and delicious alternative.

Whether you’re experimenting with tofu for the first time or are already a fan, Vinamis brings you the promise of purity, tradition, and health in every bite.

Order your daily dose of Vinamis soy products today and taste the difference. It’s Vietnam’s gift to India, made just for you.