Vietnam’s Tra Que Village: Where Tradition Meets Eco-Tourism

Nestled just 3 kilometers from Hoi An Ancient Town, Tra Que Vegetable Village has emerged as a global symbol of sustainable tourism and cultural preservation. With its 400-year-old history, this quaint village seamlessly weaves organic farming, traditional Vietnamese heritage, and immersive tourist activities into an unforgettable experience. Recognized as the Best Tourism Village of 2024 by the United Nations World Tourism Organization (UNWTO), Tra Que is a shining example of how small communities can thrive while staying true to their roots.

Visitors to Tra Que don’t just tour; they participate. From planting vegetables to learning age-old organic farming practices, every moment connects tourists with Vietnam's agrarian heart. Beyond its verdant fields and hands-on experiences, Tra Que is a beacon for green tourism, setting benchmarks for eco-conscious travelers worldwide. Let’s explore this village further. Read more below.

The Fusion of Farming and Tourism

What makes Tra Que stand out is its ability to offer visitors an intimate glimpse into the life of local farmers. Guests are invited to roll up their sleeves and participate in activities like planting, watering crops, and learning about organic farming techniques. These immersive experiences are entertaining and foster a deep appreciation for sustainable practices.

The village’s unique setting on 18 hectares of fertile land—flanked by the Co Co River and Tra Que Lagoon—has been the cradle of organic vegetable farming for generations. Farmers here rely on natural fertilizers, avoiding chemicals to preserve the environment. This dedication to sustainability earned Tra Que recognition as a National Intangible Cultural Heritage in 2022, showcasing its contribution to Vietnam’s agricultural legacy.

Sustainable Development for a Thriving Community

Tra Que’s rise as a tourism hotspot hasn’t compromised its agricultural foundation. Home to 202 households, the village produces around 1,000 tons of fresh vegetables annually while generating stable incomes for its residents. Tourism infrastructure, including 23 accommodations and 16 restaurants, has been thoughtfully developed to blend with the village’s natural beauty.

To enhance visitor experiences, local authorities have implemented training programs in foreign languages, hospitality, and tourism management. These initiatives ensure a warm welcome for travelers while empowering residents with valuable skills and economic opportunities.

A Treasure Trove of Experiences

Visitors to Tra Que Vegetable Village can enjoy a variety of enriching activities:

• Farm Life: Get hands-on experience planting and harvesting vegetables under the guidance of skilled farmers.
• Scenic Exploration: Take leisurely walking or cycling tours through lush fields and serene pathways.
• Vietnamese Cuisine: Participate in cooking classes and savor meals made with over 40 varieties of fresh, aromatic vegetables.

These authentic experiences are especially popular among tourists from France, the United States, Germany, and other parts of Europe and North America, who are eager to connect with local traditions.

A Living Museum of Vietnamese Culture

Tra Que isn’t just about farming; it’s a living testament to Vietnam’s rich cultural heritage. Landmarks like the Cham stone well, Tho Than Temple, and the Ngu Hanh Temple highlight its historical significance. Traditional events, such as the Cau Bong Festival, celebrate the village’s spiritual roots, allowing visitors to delve into Vietnam’s culinary and cultural traditions.

A Model for the Future of Travel

Tra Que’s recognition as the Best Tourism Village of 2024 offers a blueprint for sustainable tourism on a global scale. By embracing eco-tourism, preserving cultural heritage, and involving local communities, the village has demonstrated how small destinations can achieve international acclaim.

Key takeaways for the travel industry include:

• Eco-Conscious Tourism: Destinations focusing on sustainability are increasingly favored by travelers.
• Cultural Integration: Blending tourism with heritage preservation enriches the visitor experience.
• Community Involvement: Active participation of locals fosters economic stability and cultural pride.

Tra Que Vegetable Village inspires destinations worldwide to adopt similar practices, ensuring tourism thrives in harmony with conservation.

Also Read: Vietnam to India: A Non-GMO Soyabeans Story: The Vinamis Advantage

Discover Healthy Living with Vinamis

Much like Tra Que’s dedication to sustainability, Vinamis is committed to promoting health and wellness through its exceptional range of tofu and soy products. Crafted using Vietnamese technology and 100% organic, non-GMO soybeans, Vinamis is setting new standards in India’s food landscape.

By sourcing raw materials directly from Vietnam, we bring the richness of Vietnamese traditions to your plate, which is manufactured in Namma Chennai. Vinamis products are not just healthy; they are a celebration of authenticity and freshness, offering a protein-rich, low-fat alternative that complements Indian cuisine beautifully.

Join the Vinamis lifestyle—a journey towards health, tradition, and taste inspired by Vietnam’s enduring heritage. Let us help you embrace a way of life that’s as wholesome and vibrant as the lush fields of Tra Que.